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careers at innocent

UK Senior Category Manager

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Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval).

It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.

what you'll be doing

We are on the hunt for our next UK Senior Category Development Manager who will be accountable for leading one of our strategic UK Grocery customer’s chilled juice category to long term sustainable growth, putting the triple win at the heart (winning with consumers, customers & innocent). You’ll be engaging directly with buyers, senior buyers & category directors to bring our Category Vision to life, and help innocent on its way to delivering 1 billion more portions of fruit & veg to our European drinkers. Over the last 18 months in the UK we’ve gone from being a challenger to category leader, so our customers are looking for our Category vision & direction more than ever.

you'll have

  • Proven track record working as an effective Category Manager with a Grocery customer(s)
  • Previous experience working with Nielsen & Kantar data
  • Can use data to tell a clear, compelling Category story with call to action
  • Ability to partner well cross-functionally, with the likes of Insights, Commercial, Shopper, Brand & Portfolio, RGM
  • Ability to build and sustain influential customer relationships
  • Ability to show thought leadership in developing category growth strategies
  • Knows how to coach & develop talent

you'll get

  • To bring our Category Vision to life with one of our biggest and strategic UK customers
  • To become a part of the European "Cat Bev" community, sharing, contributing & learning Category Development best practise
  • Involved in company ABP (annual business planning) and LRP (long range planning) cycles
  • To work cross-functionally with the likes of Insights, Commercial, Shopper, Brand & Portfolio, RGM on the daily
  • The opportunity to develop your line management skills and experience 
  • Loads of free juices and smoothies, and some fun along the way

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.


In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.


We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.


Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.


Probably best to get your skates on though, as we might close this early if we get loads of applications.

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